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CHAPTER TWO

Does Your Business Need Video Conferencing?

Businesses have seen the benefits of video communication for almost 20 years. However, until now, it’s often been reserved for the boardroom due to expensive on-premises infrastructure costs that limit rollout. 

With today’s more advanced cloud-based technologies like CommuniCloud, this is not the case. But how do you identify if you have a strong business case for the technology?

In this chapter, we’ll discuss 10 common scenarios that indicate your business is in need of improved communication systems.

 

1. Your staff tune out during conference calls

Have you ever paid close attention to the body language of participants in an audio conference call? Some people gaze around the room, others focus on their laptops or phones, and others seem to send secret messages with their eyes to people across the table.

It’s not surprising. While it’s handy to be able to phone someone into a meeting, it’s not like that person is present, and if that person isn’t present, everyone else feels they have a licence to use as well. In fact, one University of Glasgow study found that more than half of message interpretation comes from facial expressions and body language.

With video conferencing, however, people tend to engage more completely. They make eye contact and listen better, and the term “out of sight, out of mind” doesn’t come into play.

 

2. Your hiring costs are too high

Interviewing candidates for positions in your company can be an expensive proposition, especially if you have to fly them in from out of town. Decrease your hiring costs by taking care of your interviews via video, at least in the initial stages of the hiring process. 

This approach can even reflect well on your business. A study from the Montage Talent Candidate Report revealed that 97% of job candidates believed that companies who used video conferencing as part of their hiring process were more innovative and forward thinking.

 

3. There aren’t enough hours in the day

If you feel that you can never get as much work done as you’d like to, video conferencing software may be able to increase your productivity. Instead of meeting with a client across town, hold a video call. You’ll save travel time and be able to accomplish more of your work when you normally would be driving or catching a taxi.

 

4. Your meetings don’t start or end on time

With so much going on in the office, it can be hard to get everyone together on time for a meeting. Likewise, once you’re together, it can be difficult to cut the meeting off when you’d like to. Video conferencing helps to solve this problem by establishing firm start and end times. With firm times scheduled, people are more likely to use the time productively.

 

5. Your employees feel disconnected from other offices

Employees from different branch offices usually only see each other a few times each year, and a feeling of “us vs. them” can begin to take shape. This is unfortunate because they could learn much from one another and support one another if they had a chance to build relationships. 

The Harvard Business Review conducted extensive research into this business challenge, citing ‘social distance’ as a key driver of lacklustre employee output.

Video conferencing can help you to connect your employees from other offices, increasing familiarity and a sense of unity among the wider company.

 

6. You’re spending too much on business travel

Business travel expenses can really cut into a company’s bottom line, and yet, so much of the travel seems absolutely essential. Mitigating travel is an obvious benefit of video conferencing technology, which can ‘pay for itself’ after a few months of saved travel expenses.

Meeting with clients, providing training, and even having important meetings with stakeholders are all activities that some companies are accomplishing with video.

 

7. Your employees are frustrated by unproductive physical meetings

When your employees start rolling their eyes at the mention of another physical meeting, it’s time to make some changes. Physical meetings can disrupt the workflow of our employees’ days, especially if they’re deemed to be unproductive.

Allow your employees to stay where they are while they meet together on a video conference call, and you may see an improvement in their attitudes about meetings.

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8. You’re in need of extra cash

There are times when businesses need more capital than usual: when they’re expanding or hiring or when they’re purchasing property or major equipment, for example. During these times, it may be necessary to cut back on other budget items, and using video conferencing can help you to do that.

 

9. Your phone bills are too high

For many businesses, the telephone remains a primary way people communicate with each other, and if your employees are making several overseas phone calls, your bills may be excessive. Video conferencing and VOIP (voice over IP) technologies slash these expenses.

 

10. If you forget what was said during meetings

We’ve all been there. You sit through a meeting and listen to most of what was said, but your mind is preoccupied with a pressing problem and wanders to that topic. Video conferencing can help with this problem by providing recordings of your meetings. Did you forget who was assigned to take care of a certain task? Review the meeting later on so you can follow up.

If any of these tell-tale signs seem familiar to you, it may be time to look into video conferencing for your business.

Today’s cloud-based solutions don’t require a huge upfront cost and you can future-proof the solution and continue to add to your system with a technology plan. In other words, what you get today will not be outdated tomorrow. Rather, as uptake of the technology grows, you can continue to add more features and infrastructure as needed.

Video Conferencing Software Options (Free and Paid)

CONTINUE TO CHAPTER THREE